Nicholas Morgenstern On the Simple Pleasures of Ice Cream
Ice cream might be the world’s most universally beloved foods. And though it’s a simple pleasure indeed, making the best ice cream is more complicated than you might think. To find out why, we took a trip to Morgenstern’s Finest Ice Cream in New York’s West Village to chat with founder Nicholas Morgenstern.
One thing that separates Morgenstern’s from other ice cream parlors is its focus on texture. How did you come to realize that could help set your ice cream apart from competitors?
After eating lots and lots of ice cream, I realized that texture is one of the defining characteristics of great ice cream and something that would should explore.
Morgenstern’s also has a nice appreciation of ice cream as a piece of Americana, not just a desert. Why is that important to the brand? How does it help tell the brand’s story?
Understanding how and why ice cream is such an important part of American history helps us with our mission of redefining what it means to enjoy ice cream in American in the 21st century.
Of course, we have to ask: what’s your favorite Morgenstern’s ice cream flavor?
Madagascar Vanilla!
You opened your flagship location last fall, and by all measures it’s been a smashing success. After that, what’s next for Morgenstern’s?
Softer ice cream.
