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Architect of Cool: Rich Freshman

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Gentlemen, allow us to introduce you to Rich Freshman, the LA-based master tailor who should be making your next bespoke suit. We were drawn to his unique sartorial creations because of the rebellious flair and non-conformist panache he infuses into his craft. His roster of well-heeled clientele includes an enviable list of celebs, athletes, and real estate elites. We’re forever intrigued and inspired by members of the Creative Class who make it their responsibility to disregard the rules.

Read our interview with Mr. Freshman below.

When did you first get into style? Was it always suiting, or did you go through other sartorial phases?

At 13, I was a pretty bad dresser, and I always noticed the difference between the other kids’ clothes and mine. A cheerleader at my school said if I dressed better, girls might actually like me. So I said why not and studied the “architecture of cool.” By the time I turned 15, I was one of the best dressed kids in high school.

I never liked suits actually. I didn’t own a suit until I was about 10 years into being a tailor. I would show up in jeans, graphic tees and tattoos to fit clients for their Armani and Zegna suits. Now I make all of my suits, so of course, I love them. Actually, I’ve never owned a suit I didn’t make myself.

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Who were your style inspirations growing up?

My Dad. He was a sharp dresser, and wore a suit every day – very professional. 

Ralph Lauren and Calvin Klein: Mr. Americana and Mr. Badass. I read both their biographies at 13 and decided fashion was the thing to do. Ozwald Boateng inspired me to be ballsy, colorful and brash. Michael C. Thomas, a legendary Memphis tailor – he showed me all the funky tabs and cuffs, and how to be classic but edgy. He was very polished. 

“It took me 5 years to just be average. At a certain point, I figured why not be great at it.”

How long did it take to hone your tailoring skills?

I’m self-taught so it took me 5 years to just be average. At a certain point, I figured why not be great at it. Sewing became my new hobby and obsession. I developed my own pace and approach, and watched lots of videos, just to see the way tailors perfected their technique. Then it just took off. Without realizing it, I’d put in my 10,000 hours before I was 20. In ‘07, I moved to NYC to work for some bigger brands to be around more experienced tailors. I’m always honing my skill.

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How has the transition like from being a Memphis native to currently living in LA?

I moved a lot as a kid. My parents were military, and Dad was also in sales, so every couple of years, we were packing up and moving somewhere. I have never had a problem being a transplant. LA was a smooth transition. Weather’s great. People are beautiful. The vibe is chill. It’s very easy to get comfy. 

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Tell us about the confidence a man gains from wearing a perfectly fitted bespoke suit?

For starters, it’s bespoke, so if the tailor is amazing, the design is epic, the cloth is right, and it will even  outshine a Tom Ford suit. The confidence is in knowing that it’s right. It’s peace of mind, a healthy arrogance. When your clothes are tailored, not tight, but tailored; it fits your body better. And when people compliment your clothes and the way they fit, they’re pretty much saying that you have a great body. Think about it. What guy doesn’t want to hear that multiple times a day?

“Rule #1: It has to fit. Rule #2: Do you. Only wear clothes that you enjoy being in. Screw what anyone else thinks.”

What are some of your favorite fabrics, suit silhouettes, accessories?

I like lightweight wool. I’m on the West Coast, so we have to keep it light. I like Miami-esque colors: corals, teals, yellows, whites, either big pattern or abstract floral images. I keep my style easy, and somewhat bohemian, but always impeccable. No socks, no ties, and no unnecessary extras.

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What are some trends in suiting & tailoring that you’re excited about for SS17?

I’m excited that you can have fun with menswear again.

Are there any ironclad rules of style that you always swear by?

Rule #1: It has to fit. Rule #2: Do you. Only wear clothes that you enjoy being in. Screw what anyone else thinks. Show the world who you want them to see.

What is the overall vision for the Rich Freshman brand?

My branding is in transition now. I’m building out a collection of amazing trousers and colorful leather duffels. I want men and women who can’t get to me in LA to still be able to enjoy my creativity.

Photography by James Law


Follow Rich Freshman on IG: @richfreshman


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