The O.N.S Guide to Music Festival Style
Warm weather concerts have long been a staple of summertime entertainment. But in the past decade, festivals have become more and more important, attracting regular fans and celebrities with a heady mix of live music, street style, and additional attractions, like, well, on-site yoga classes. With all this and a cultural climate that privileges social media flexing and online clout, wearing the right gear to your music festival of choice may seem as important as having fun. It’s not quite, but that doesn’t mean you still shouldn’t put some effort into picking gear that’s functional and good looking. On that note (get it?), O.N.S has you covered, selecting three outfits that fit perfectly with three of the season’s biggest music festivals, including Governors Ball, Bonnaroo, and Lollapalooza.
Governors Ball, June 1—3, New York City
Clockwise from top left: Diego Short Sleeve Shirt; Bowery Slub Pocket Tee; Sano 5 Panel Cap; El Rollo Deck Tote; and Sano Swim Short.
Sure, South by Southwest and Coachella come first on the calendar, but those are really springtime affairs, so it falls on New York’s Governors Ball to officially kick off the summer festival season. And kick it off it does, especially this year, where acts like N.E.R.D., Post Malone, Travis Scott, and Eminem will grace four stages over three days. To enjoy that and stand out among the fashionable crowd, we’d like to recommend an ultra-summery outfit pulled from our Mike Perry for O.N.S capsule collection, including a printed camp collar shirt, illustrated 5 panel cap, matching swim shorts, and a canvas tote bag to haul your gear around all weekend.
Bonnaroo Music & Arts Festival, June 7—10, Manchester, Tennessee
Clockwise from top left: Richer Poorer Socks; Scout Windbreaker; Raen Benson Sunglasses; Linen Anton SS Shirt; Linen Modern Short; and Horizon Crew Neck.
Kicking off in 2002, Bonnaroo has steadily built a huge following, turning into one of the summer’s biggest, most solid festivals. Yes, with campgrounds and a Well(ness) Plaza, Bonnaroo still has hints of hippy vibes around the edges, but it’s largely expanded beyond its reputation as a jam band haven, now hosting acts as diverse as Future, Bon Iver, Nile Rodgers & Chic, The Killers, and Dua Lipa. To handle all that fun while holed up in the Tennessee woods, you’re going to need an outfit that’s cool enough for the heat, but that can handle a breeze or some rain. Enter this O.N.S setup, featuring a windbreaker, linen shorts, and a popover shirt.
Lollapalooza, August 2—5, Chicago
Clockwise from top left: Reverse Weave Terry Polo; Jacquard Connor Car Coat; Brighton Swim Short; and Bellroy Duo Totepack.
For anyone who remembers the ’90s, Lollapalooza was a big deal, touring the country annually between 1991 and 1997 as one of the first concert series to combine disparate acts from the worlds of alt rock, punk, hip hop, funk, and electronica. Since then, that eclectic mishmash of genres has become de rigueur for festivals, a fact that Lollapalooza organizers sought to capitalize on when they resurrected the festival in 2003. Now, rather than touring, Lollapalooza takes place each summer in Chicago, where it attracts fans from around the world. This year, the festival will host everyone from Bruno Mars to Jack White, Lykke Li to Gucci Mane. To fit all that in, you’re going to need a set of clothes that are sturdy but breezy, like this linen car coat, terrycloth polo shirt, and nylon swim trunks. A backpack and water bottle won’t hurt either.